Your architect
Designs the thing.
- · Floor plans, elevations, sections
- · Spatial design + materials
- · Coordinates structural engineer
- · Nominated agent on the application
Live in 300+ UK councils — built on planning.data.gov.uk
UK planning permission, prepared by AI.
Up to 45% of UK applications[A] are bounced before any officer reads them. We pull your council's rules, check your drawings against them, and tell you in plain English what to fix — for £49 instead of £4,000.
Built onplanning.data.gov.uk·NPPF 2023·GPDO Class A·Anthropic Claude
What the verdict looks like
Verdict · London Borough of Camden
Larger Home Extension · prior approval
Your 4.2m single-storey rear extension on a terrace exceeds the 3m PD limit but fits the LHE prior approval route. Council fee £120, statutory 21-day neighbour notification.
- Within Bloomsbury Conservation Area — heritage statement required
- No Article 4 Direction at this postcode — PD rights intact
- Building Regulations separate — Full Plans / Building Notice
Policy reference
GPDO 2015 Schedule 2 Part 1 Class A · Camden Local Plan 2017 Policy D1 (Design)
Verified live · planning.data.gov.uk
~10s
45%
of UK applications bounce on validation [A]
£4,000
typical planning consultant fee saved [B]
300+
UK Local Planning Authorities covered [E]
5 min
from postcode to plain-English verdict [C]
Sources for every figure — see applywell.co.uk/research.
Watch the 60-second ad
See how it works — for homeowners and architects.
B-roll generated with Kling V3 Native 4K · narration by ElevenLabs · ambient bed by Suno · assembled with Shotstack
How it works
From postcode to submission-ready in five minutes.
No phone calls. No “we'll get back to you within 5 working days.” You upload, we analyse, you get the answer.
- 1
Postcode + project
Your Local Planning Authority and any designations are pulled live from official UK gov data the moment you type a postcode.
- 2
Upload your drawings
PDF, PNG, JPG — whatever your architect has given you. We work with what you have, no perfect format required.
- 3
AI vision + policy check
Claude reads your drawings against the council's Local Plan, the NPPF, and the GPDO. We extract dimensions and flag every issue we find.
- 4
Plain English verdict
Approval likelihood, validation readiness, recommended cheapest route. With the actual policy refs you can drop into a Design & Access Statement.
Where we sit
Sits next to your architect and consultant. Not instead of.
For Conservation Areas, Listed Buildings, contested cases and appeals — engage a qualified planning consultant. applywell handles the routine 80% so consultants focus on the hard 20%.
Pre-flights the submission.
The 80% that's the same every time.
- ✓ Validation list per LPA
- ✓ Drawing cross-check + dimension extract
- ✓ Designations + obligations flagging
- ✓ Cheapest sensible route recommendation
- ✓ Decision letter parsing post-submission
Your planning consultant
Wins the contested case.
- · Heritage statement narrative
- · Member-level lobbying when needed
- · Pre-app meetings with case officers
- · Appeal evidence + barrister coordination
Built for the actual UK housing stock
Victorian terraces, semis, listed cottages, post-war blocks.
Every Local Planning Authority has its own quirks — Article 4 Directions in De Beauvoir, Bath's World Heritage buffer zone, Camden's extended Conservation Areas. We map them from planning.data.gov.uk so you don't have to chase designation maps PDF by PDF.
The honest comparison
£49 vs £4,000 — what each gets you.
Real numbers. A consultant wins on heritage cases that need their judgement. Most lines, applywell wins on time and price.
Planning consultant retainer
£3,000–4,500
- Approval likelihood report£800–1,200
- Validation pre-flight checkOften skipped
- Per-LPA policy citationsManual research
- Decision letter analysis£200–500
- Document checklist + chase-upHourly
- Turn-around5–10 working days
5–10 working days · manual everything
applywell
£49
- Approval likelihood report✓ Included
- Validation pre-flight check✓ Included
- Per-LPA policy citations✓ Auto-cited
- Decision letter analysis✓ Included
- Document checklist + chase-up✓ Engineer link
- Turn-around✓ 5 minutes
5 minutes · evidence-based · plain English
By council
Tuned for every UK Local Planning Authority.
Each council has its own Local Plan, validation list, and quirks. We have a page for every single one — with the rules that actually apply where you live.
Pricing
£49 instead of £4,000.
Pay once or subscribe. Pricing is simple because the value is simple: we save you weeks of going back and forth with your council.
One-off
£49single analysis
- Full AI drawing analysis
- Submission readiness check
- Per-LPA validation list
- BNG & CIL flagging
Most popular
Solo
£19per month
- Unlimited analyses
- Decision letter parsing
- Engineer request links
- Site designations history
Team
£200per month
- Everything in Solo
- Up to 10 collaborators per project
- Shared client workspaces
- Priority support
UK pricing inclusive of VAT where applicable. Cancel any time.
FAQ
Questions homeowners actually ask.
Is this a replacement for a planning consultant?
No — and we don't pretend to be. For Conservation Areas, Listed Buildings, contested cases, and appeals you should engage a qualified consultant. applywell handles the routine 80% so consultants focus on the hard 20%, and so homeowners on simple jobs don't pay £4,000 for what AI does in 30 seconds.
What kinds of projects work best?
Householder extensions (single + two-storey), loft conversions, outbuildings, garage conversions, ADUs/annexes, change-of-use, and small new-builds. The richer the drawings, the sharper the analysis.
Which councils do you cover?
All 300+ UK Local Planning Authorities. We use planning.data.gov.uk + ONS data so the LPA, designations, and policies are sourced from official UK government datasets — never made up.
How accurate is the AI?
Honest answer: very good at the structured stuff (extracting dimensions, flagging PD thresholds, checking validation completeness) and useful as a first pass. We never invent policy reference numbers. Where the model is uncertain, it says so explicitly.
What does it cost?
First analysis is free. After that £49 one-off, £19/mo for unlimited solo, or £200/mo for a team. Compared to the £3,000–4,500 we cite for a routine consultant retainer at /research [B], £49 works out to roughly a 60–90× saving on routine cases (and £4,000 ÷ £49 ≈ 82×). On contested or heritage cases the right answer is still hiring a consultant — applywell isn't a substitute there.
What about my data?
Stored in EU (Supabase eu-north-1). Drawings are private to your account. AI inputs are not used to train Anthropic models. See the privacy policy for the full picture.
Ship the application
Stop guessing. Start applying.
Run your first analysis in under 5 minutes. Decide whether to submit, fix, or hire a consultant — with confidence.